Google’s Human Rights by Design

An announcement by Google, about the launch of a product that took the approach of human rights by design in the technology industry. Launch of a new celebrity recognition application program interface (API) for use in the media and entertainment industry. This API will enable Google’s customers to identify celebrities in their content at a frame-by-frame to scene-by-scene level using a database of celebrity images licensed by Google.

While developing this API, Google also approached consultants who can help Google by identifying, preventing, and mitigating the potential human rights impacts.  As per the best software development company in Noida this approach of Google is best practice in developing such products because of increasing involvement of individuals into the technology usage.

All IoT solutions providers are also looking forward to Google for developing such API’s as these efficient API’s will help the Website development company and Companies doing mobile app development in IT Industry to provide much more evolved IoT solutions to their clients.

Although as we know, it can never be possible to eliminate all human rights risks, hence with a better approach and consultation with Human Rights Consultants an API with a significantly lower human rights risk profile can be developed.

Companies like India railways portfolio and fadsan portfolio will be benefitted by this API, once Google develops it in a manner that does not, hampers potential human rights impacts, such as privacy, freedom of expression, security, child rights, non-discrimination, and access to culture.

As per graphics design, Applying “Service Specific Terms” to limit the use of the celebrity recognition API to professionally filmed media content. Restricting inclusion in the celebrity database to individuals whose primary profession involves voluntarily being the subject of public media attention. Implementation of an opt-out policy that allows individuals to request removal of their content from the Google-managed database. It is also necessary to establish a customer “whitelisting” process.

Google is only one of many other companies who are currently offering a celebrity recognition tool, and it is very important that the entire industry deploy approaches that address human rights impacts. For this reason, public policy and regulation are required to mitigate the potential human rights risks emerging out of these advanced tools.

Now coming down from celebrities to the commoners and companies where they are employed, what can this Facial Recognition API help with? In these Covid Times and also in the future, with the help of graphic designs, companies can develop ERP for SMEs with many applications.

To name a few,

Facial / Mask recognition and detection Software installed with CCTV in public places which will alarm the securities to catch and make the individuals wear Masks.

Crowd counting to control the mass movement.

Touchless Attendance, Touchless Gate Entry, Expression, Character and Mood Analysis, and much more

Management of Customer Data and History of the purchase at sales counters.

Passenger analytics in Airports/railways to find which passenger/traveler is unwell and accordingly help may be provided.

Even the banking sector will start using Automatic KYC and Other identity verification processes to maintain touchless banking.

Of course the Possibility of chances of Human Rights of Individuals get compromised, hence it will be the responsibility of every Organization or identity to keep control on the access control on the database of their employees and Customers.

o   The negatives of a Facial Recognition Technology is briefed as below:

o   Possibility of Compromised individual and social privacy

o   Possibility of Compromised personal freedom

o   Possibility of Violations of personal rights

o   Implementation of this technology will Creates data vulnerabilities

o   I Provides opportunities for fraud and other crimes

o   Beyond fraud, bad actors can harass or stalk victims using facial recognition technology.

o   Being Imperfect Technology, it can be manipulated

o   Innocent people will be charged for the crime they didn’t even try

o   Its use will increases the potential for racial profiling accusations.

o   Technology can be fooled